Datatrics is a predictive marketing solution based on Artificial Intelligence that allows you to increase online conversions, loyalty and customer experience.

Datatrics aggregates data from internal (CRM, Email, Social Network, E-commerce, Web Analytics, etc.) and external sources (demographic data, weather conditions, traffic intensity, etc.) allowing you to build a complete database with true 360-degree customer profiles.

Thanks to the self-learning algorithm Datatrics Predict┬«, it is also possible to predict the interests of customers who interact with the website, emails, and marketing campaigns (Google, Facebook, Display Adv, etc.), allowing to establish empathic relationships through personalized content along the various touchpoints. The business impact on the user’s journey becomes more relevant and consequently more effective. In fact, the significant increase in conversion rates is followed by an improvement in loyalty levels and customer experience.

Key features

Datatrics allows to:

  • identify the visitors to your site, the purchase phase and the persuasion strategy to be adopted
  • create micro-segmentations to send automatic emails to customers by dynamically showing relevant products based on their interest, thanks to a simple and fast integration with MailUp
  • increase the open rate and CTR of emails, and at the same time reduce the unsubscription rate, thanks to the sending of personalized content and messages at the right time for the customer
  • create personalized customer journeys
  • show relevant on-site content relevant to the user’s characteristics
  • optimize online marketing campaigns, Google, Facebook, Display Adv, etc.

How to configure MailUp integration

Read documentation