4-Tell increases sales by using product recommendations to suggest items shoppers may be interested in. Its recommendation engine rutomatically gathers data (e.g. from your online store and your shoppers’ behavior) and applies intelligent algorithms to it in order to understand what other products or services a certain customer might be interested in.
Applied to email there are many, immediate applications:
A post-purchase “Thank You” message could contain suggestions for a future purchase
A promotion could highlight specific products that matter to the recipient, instead of just any product
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