Main features:BlueLead is much more than segmentation, it is also immediacy and data connections on all sales channels, both online and offline.
- Daily database update (ON and OFF),
- Leads acceptance of the personal data protection regulation and sharing with the acquired leads of what they have accepted – 100% GDPR compliant,
- RFM Segmentation based on purchasing interests: whether the process ends, or customer leave the ecommerce without finalizing a purchase,
- Data connections with MailUp to make email marketing campaigns much more effective,
- Full visibility of the customers’ life cycle.